Content Marketing
Content marketing is another method of providing information to customers and audiences, but it serves many purposes within the realm of digital marketing. In simple terms, content marketing is the creation of informational, educational, or entertainment materials and distributing them through various online networks.
Content marketing should push the reader to some kind of decision. A CTA, or call to action, is usually found at the end of any piece of content. If the content worked, your reader would ideally do what you ask, whether it’s to click through and send an email or read another article.
Content marketing—or at least good content marketing—needs to be many things.
1.) It must be informative and relevant to the person you’re serving it to. You want them to interact with it and find it helpful. Maybe it solves problems for them. Whatever it is, it needs to mean something to the reader.
2.) It has to serve some kind of goal. It is quite common for businesses to use their content just to raise awareness of their brand. Others use it to establish themselves as thought leaders in an industry by sharing insights they’ve gleaned from the work they do. You get to define what goal you’re trying to achieve with the content you’re creating. This process used to be made up of a lengthy trial and error process, but by partnering with an organization like DemandJump, you’ll never have to guess about what kind of content to make ever again.
3.) It helps if the content you create is entertaining—at least on some level. There is already so much material on the internet for people to click on. So you need to create a reason for them to choose your content instead of someone else's.
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